SOAIY mainly takes the route of "young and fashionable, youthful and energetic", focuses on user experience, and is committed to providing a good audio-visual life for the young and fashionable people nowadays, creating intelligent audio-visual digital products with fashionable appearance, top sound quality and professional-grade images.
SOAIY is one of the few digital technology enterprises in the industry that produce multi-category audio and video digital products and has production, R&D, sales and service capabilities as a whole. In order to implement the product concept of "born for music" and the "craftsman spirit" of SOAIY, the Group has set up a mold research and development company and a solution research and development company, while continuously improving the competitiveness of the Group and its branches in the core areas of design, R&D innovation and marketing model. After more than twenty years of precipitation, SOAIY has become a Chinese national brand comparable to Bose, beats, JBL and other major international brands.
SOAIY has always adhered to the development concept of "product as king and brand as first". In the future, with strong R&D strength, accurate market layout, and a strong brand image, SOAIY will grasp the blue ocean of the digital audio and video market,seize the market with products, drive sales withwith the brand, and lead partners across the country to achieve rapid growth.
SOAIY has a corporate culture of inclusiveness, a brand connotation of "Innovation, Fashion and Vitality", a research and development policy of "Initial & Inspire (I&I)", and a corporate value of "Respect, Sincerity, Service and Users". "With "respect, sincerity, service and users" as the corporate values, demand-oriented. With craftsmanship and love, SOAIY creates the most intimate digital audio and video products, it is committed to providing everyone with cost-effective products and high-quality services, so that everyone can experience the quality of China's intellectual manufacturing, making SOAIY synonymous with a good audio-visual life.
Vision: Create a development platform for employees, create wealth value for partners, and create a better life for users.
Mission: Let every (young) person have a good audio-visual life.
Values: Respect, Sincerity, Service, Users
provide international trade export, domestic offline trade centralized purchasing and business channel cooperation of SOAIY group products
Established SOAIY Sanshi Digital Technology Co., Ltd.
Established SOAIY Zhiyuan Technology Co., Ltd.
SOAIY pioneered the first factory live broadcast mode.
SOAIY Group established SOAIY maker space
Established SOAIY Interactive Technology Co., Ltd.
Signed a contract with Yu Kewei, a female Chinese singer as the brand's new spokesperson.
In 2019, SOAIY F2/T3 Bluetooth headset won Germany's ""Red Dot Design Awards"" again, once again confirming SOAIY's absolute advantages in industrial design and audio.
In 2018, SOAIY signed a contract with famous singer Jin Zhiwen as the spokesperson of the brand image, and once again implemented SOAIY's brand concept of ""Born for Music".
In 2018, SOAIY F1/T1 Bluetooth headset won Germany's ""IF Design Award"" and ""Red Dot Design Awards"", demonstrating SOAIY's strong industrial design and research strength.
Established Shenzhen SOAIY Innovative Technology Co., Ltd.
In 2018, SOAIY was included on the top 100 list of ""Jingdong Good Stores"" and won the 12th place in the digital category of household appliances and the 2nd place in the mobile phone category.
In 2017, SOAIY brand won the Top 100 Award for Small Household Appliances in China, shaping a new brand pattern.
In 2017, SOAIY F1 Bluetooth headset won the ""Red Dot Design Awards"", which was another major milestone in SOAIY's audio research and development design;
In 2016, successfully launched the strategic plan of "SOAIY Maker Platform".
In 2016, established SOAIY Audio Division and obtained a patent certificate for utility model of battery speakers.
Established SOAIY Intelligent Technology Co., Ltd. and expand the entire SOAIY audio product line;"
In 2015, independently developed the patented product "SOAIY Karaoke Music TV".
In 2015, established Shenzhen SOAIY and His Little Partners Technology Co., Ltd.
In 2014, SOAIY Factory Store was set up to help agents build channel networks and terminal images, and create a high-quality shopping environment and after-sales service system.
In 2014, SOAIY signed a contract with Ray Lui, a famous Hong Kong film and television actor as the brand image spokesperson.
In 2012, the company was elected President of Huadu Electronic and Audio Industry Association.
In 2012, SOAIY Liquid Crystal Division was established and put into production, and its products obtained ""Patent Certificate for Appearance Design"" and ""Patent Certificate for Utility Model"" respectively.
In 2012, established SOAIY Industrial Park, marking a new stage of SOAIY's development.
In 2011, established Shenzhen SOAIY Wireless Internet Technology Co., Ltd.
In 2011, SOAIY won the title of high-tech enterprise, marking a new milestone in SOAIY's independent research and development and production.
In 2010, SOAIY signed a contract with Chae Yeon, South Korean superstar and Asian diva as the spokesperson of its mobile phone brand, showing the style of a major international brand. SOAIY became a trend impression of consumers.
In 2009, SOAIY announced its entry into the DV market. It invested a huge sum of money to invite famous host Wang Han as its new brand spokesperson and sponsored Hunan Satellite TV's ""Super Girls"" program through advertising. SOAIY became a dark horse in the DV market that year.
In 2009, SOAIY was selected as a ""Top Ten Influential Brands in China's Digital Industry"" and its brand image was improved again.
In 2009, SOAIY was selected as ""China's Most Brand Value Enterprise"" and became a household name.
In 2008, SOAIY was awarded an advanced donator to support Sichuan earthquake-hit areas.
In 2007, SOAIY creatively put forward the brand strategy of "entertainment marketing" and signed a contract with well-known singer He Jie as the spokesperson of SOAIY's brand image.
Established Shenzhen SOAIY Audio-Visual Technology Co., Ltd.
In 2005, established Guangzhou SOAIY Digital Technology Co., Ltd., entered the MP3/MP5 market and achieved an annual growth rate of 400%. SOAIY became a leading brand in China's digital industry.
In 2001, SOAIY signed a contract with Hong Kong superstar Wen Zhaolun as the spokesperson of the company's image and started SOAIY's brand marketing strategy.
In 1998, entered Uranus Plant Area in Xinhua Lifeng Industrial Zone
In 1996, founded Guangzhou Uranus Electronics Factory, the predecessor of SOAIY Group.
Decades of efforts, hard work and tenacity have led to monuments in the industry. Glory highlights the past and inspires our determination to reach higher ideals.
Customers are the only reason for our existence. Continuous provision of satisfactory products and services to customers is the value of our existence. Customers' smiles are our success.