In recent times, Yu Kewei, who first served as the captain of the team that won the first place in Sisters Who Brave Winds and Waves, has been constantly striving for excellence in the process of searching for good music and equipment for many years. It was impressive that she has joined hands with SOAIY and live streamed from Douyin live streaming room as a listening ambassadress and recommendation officer of SOAIY. In front of the living streaming camera, Yu Kewei not only shared the secret of her daily music practice to fans without reservation, but also led the audience to experience the whole process of assembling speaker products during the live communication with Mr. Liu Jianjia, Chairman of SOAIY.
Yu Kewei revealed from SOAIY live steaming room that during the recording of the program, one piece of equipment was out of power, and they had to resort to a trolley speaker. Many products of SOAIY focus on the user experience, for example, the humidifier speaker design is very practical. Even the stars praise the sound quality and cost-effectiveness of SOAIY products, so what are the secrets behind them?
Usually, ordinary consumers can only judge the quality of an audio or video digital product from the appearance and sound quality, and their is no way to know the product's internal design and production process. In the online shopping era with developed e-commerce sales channels, live streaming e-commence has become a shopping method favored by increasingly more consumers because it allows consumers to intuitively see the use and experience sharing of the product before making a purchase. Given that the live steaming of many digital products still does not allow consumers to clearly understand the internal manufacturing production sources of products, and the internal design, materials and processes are key points in determining product quality, SOAIY's factory live streaming gives consumers a window to a new perception of the internal and external structure of the product.
In the monthly trend of live streaming in first half of 2020, there was a total of 55.31 million sessions of Douyin live streaming, and the intensity of live streaming layout continued to increase. The reason why SOAIY chose to presents a production live streaming show with Douyin is precisely because it aims at the current consumer market. The founder Mr. Liu Jianjia showed up, and the live streaming camera followed him into the production workshop of SOAIY. On the hundreds of thousands of cell phone screens at the other end behind the camera, the attention of consumers, fans and users were also attracted.
From mold wiring to speaker assembly and testing, LED mechanical buttons to main control circuit boards of speakers, battery assembly to testing, Mr. Liu Jianjia knows the entire production processes of the workshop like the back of his hand, facing the live camera, he introduced each production link and the strict control of the product to audiences, like a digital enthusiast rich in engineering temperament. In the live steaming room of the music factory, he not only showed the whole process of production of SOAIY speakers, headsets and other products, but also shared some professional digital knowledge, winning many fans with his strength.
Innovative new F2C business model to enhance user experience
Many netizens who have watched in the whole living streaming show of SOAIY factory will find that almost all components including circuit boards of SOAIY Digital are provided by subsidiaries of SOAIY Group, those self-owned whole industrial chain brings SOAIY a strong cost-effective competitive advantage in product development, material procurement, production of components, product assembly and other aspects related to product costs. In addition, with the F2C factory direct sales model via the internet, SOAIY avoids the market factor of pushed up product cost by middlemen, so that consumers can directly place an order in the living streaming and save money.
It is worth mentioning that the spread of the living streaming effect of listening ambassadress Yu Kewei experiencing SOAIY products, together with the earlier coverage of SOAIY in digital and music circles, constituted a strong proof of the excellent quality of SOAIY. The direct sales model of the digital factory was an industry innovation, and the huge discount benefits eventually pushed the live broadcast effect to a climax.
With the popularization of live streaming e-commence in major communities, it has become especially crucial to stand out in the wave of live streaming and successfully attract consumer traffic. Through warm brand promotion, traffic-intensive star effect and quality factory live streaming, SOAIY opens a new F2C business model, which not only allows users to get discounts, but also achieves the benign growth of brand, quality and benefits, realizing the unity of quality and efficiency in the competitive market environment.